RaceTrac's next B.R. convenience store to feature new options
Survey says RaceTrac is planning to build its eighth location in the Baton Rouge area on Florida Boulevard near North Foster Drive, and a company spokesperson says the 6,000-square-foot convenience store and gas station will be the first in Baton Rouge to feature a new model for the Atlanta-based chain. Among the new features in the new model, which the company is calling "RT6K," are a frozen yogurt bar and expanded coffee selection, free Wi-Fi and indoor/outdoor seating. "Our guests said they wanted more options, and our team members let us know they needed more space to deliver a 'wow' experience," says RaceTrac Communications Manager Ashley Collins of the impetus behind the new design. "[The RT6K] is very modern and new and kind of what we think of as the future of convenience stores." The store will also offer approximately 4,000 standard grocery items and a walk-in beer cooler. RaceTrac introduced the new store model in 2012, after all of the current stores in the Baton Rouge area were built. The new concept store is about 1,000 square feet larger than the traditional RaceTrac locations, Collins says. According to a permit application by RaceTrac recently filed with the city-parish Department of Public Works, the new store is projected to cost about $1 million to build. It will include an approximately 10,000-square-foot canopy and 20 to 24 gas pumps. Collins says the corporation won't have an estimated timeline on the store's completion until they complete the permit application process.
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